How LEGO solved
its business problem
LEGO was founded in 1932, and has been immensely successful ever since.
What is LEGO SERIOUS PLAY?
More meaningful discussion
What´s Strategic Design?
Strategic design is the application of design principles to find innovative solutions in areas such as business, government, and NGOs. It can be used to…
Redefine how problems are approached
Identify opportunities and key moments for action
Deliver complete and lasting solutions
What do strategic designers do?
Through LEGO SERIOUS PLAY, the company was able to apply their own core concepts and values—creativity, innovation, and hands-on learning—to their internal operations, with hugely successful results.
By incorporating strategic design into their problem-solving process, they unleashed the creativity and insight of their employees.
When people are given the chance to build and express their ideas through design, new opportunities for communication and collaboration abound.
Design is more than just a way to make things look nice—it’s also a way to bring out people’s inner creativity, to engage them in learning, and to find the solutions to problems that may otherwise seem impossible.