You might not have given much thought to how vacuum cleaners are designed and produced. In fact, for many years there was little innovation in the way they work. Companies stuck to a basic model of machines that collected dirt and dust in removable bags, and moved on four stationary wheels.
vacuum cleaner industry
James Dyson, an industrial designer and inventor, saw an opportunity for improvement.
“Failure is a wonderful starting point, because when something fails, you know exactly what the problem is, and you’ve then got to think and experiment to overcome that failure”James DysonDyson CEO
“That’s the whole point about inventing: it’s not easy. It’s that what you’re doing is impossible, and that no one has managed to do it before. But you just build prototypes, keep testing, and never give up”James DysonDyson CEO